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Help Your Business Via Your Business: Case Studies to Boost Business Growth

Why do we need case studies? That’s a very simple question that the owners of most IT companies, B2B IT marketing brands, SEO companies, digital agencies, software development companies, and multiple small and medium enterprises across industries cannot answer. It is simply because they are not well-versed with the importance of B2B marketing and how case studies can push their business growth. Here’s what missing case studies section on your website is doing to your business.

NO CASE STUDIES, MORE WORRIES

In the absence of good case studies, a lot of businesses lose out on precious prospective clients. Solid case studies are essential for IT lead generation, brand building, and gaining affinity among customers.

For IT companies, the struggle lies in showcasing their prowess in solving complex technical issues. A report by Gartner states that 54% of IT decision-makers struggle with showcasing the business value of IT initiatives to executive leadership.

Digital agencies are constantly seeking ways to demonstrate their ROI to clients. According to a study by Nielsen, only 26% of digital marketers believe they are effective at demonstrating ROI.

SEO companies face the challenge of proving their strategies’ effectiveness in improving search engine rankings. Moz's "State of Local SEO Industry Report" highlighted that 64% of SEO professionals find proving the value of SEO to be their biggest challenge.

kaushlam & Perfect Case Studies

We have already established the importance of a good case study for B2B IT marketing, IT lead generation, and getting new business for other industries as well. But simply having a past success story to back your claims is not enough.

No one is going to believe your story if you say – “I saw a goon stealing money from an ATM and I beat him.” But everyone will believe you if you tell them – “It was pitch dark in the night and I was walking home from the office. It was when I saw a man trying to break the ATM in the next alley. Initially scared, I mustered the courage to call the police and also shouted to grab the attention of a few more people who helped me get hold of him. The seven of us held him captive till the police came in!”

Things to Include In A Case Study

Now that you know the structure of creating a good case study, focus on what you want to highlight in it. Certain things are a must-have for an impressive and impactful case study for IT Lead Generation:

DATA AND METRICS

Include quantifiable results to demonstrate success.

VISUALS

Include quantifiable results to demonstrate success.

CLIENT PERSPECTIVE

Include quantifiable results to demonstrate success.

STORYTELLING

Include quantifiable results to demonstrate success.

From Summer Playdates to Blog Writing Strategies: Why You Need White-Label Content Marketing

We recently had a delightful reminder of our summer holidays when a colleague brought his daughter to the office. The energetic child struggled to sit still as we worked. To keep her occupied, we gave her a Lego set. She eagerly dumped the pieces on the floor and began building a castle for her doll. However, she soon became frustrated when her efforts didn’t yield substantial results. Seeing her struggle, we stepped in to help. This experience reminded us how white-label digital marketing services are similar to building Lego towers for our clients.

Businesses, digital agencies, and IT companies often approach content and blog writing like this child, attempting to juggle planning, research, SEO, writing, and production all alone. They need experts with dedicated teams to solve each content creation challenge, like us at Granth. We are master digital storytellers who can help brands and digital agencies streamline their SEO strategy with expert guidance. Just as we made you read a story where we cleverly placed our keywords, the trick is in the storytelling.

Keep Your Content Human

Speed and efficiency are appealing, and technology like AI can seem like a great tool for writing content. However, despite being excellent for research, AI can’t replace the human touch in writing. AI content is curated by a machine model scanning all Google pages and giving consolidated content. You cannot lose the human touch. If you struggle to find good resources or cannot hire the best writing talent, partner with Granth for the best human-written white-label content services.

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GRAPHICS DESIGN

WEB DEVELOPMENT

E-COMMERCE DEVELOPMENT

MOBILE DEVELOPMENT

PORTAL DEVELOPMENT

DIGITAL MEDIA MARKETING TOOLS