Why do we need case studies? That’s a very simple question that the owners of most IT companies, B2B IT marketing brands, SEO companies, digital agencies, software development companies, and multiple small and medium enterprises across industries cannot answer. It is simply because they are not well-versed with the importance of B2B marketing and how case studies can push their business growth. Here’s what missing case studies section on your website is doing to your business.
In the absence of good case studies, a lot of businesses lose out on precious prospective clients. Solid case studies are essential for IT lead generation, brand building, and gaining affinity among customers.
For IT companies, the struggle lies in showcasing their prowess in solving complex technical issues. A report by Gartner states that 54% of IT decision-makers struggle with showcasing the business value of IT initiatives to executive leadership.
Digital agencies are constantly seeking ways to demonstrate their ROI to clients. According to a study by Nielsen, only 26% of digital marketers believe they are effective at demonstrating ROI.
SEO companies face the challenge of proving their strategies’ effectiveness in improving search engine rankings. Moz's "State of Local SEO Industry Report" highlighted that 64% of SEO professionals find proving the value of SEO to be their biggest challenge.
What makes a corporate film or documentary truly impactful? It is the story, the narration, and visual elements that can ignite emotions. Here are some key components that Granth works on:
High-quality ad films grab attention and keep viewers hooked. According to HubSpot, video ads increase engagement by 49% compared to static content.
According to the Content Marketing Institute, 60% of B2B marketers find it difficult to produce engaging content consistently.
According to the Content Marketing Institute, 60% of B2B marketers find it difficult to produce engaging content consistently.
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